I love good marketing.  Any idiot can hold strong to “sex sells”, or create their own deviation of the “got milk” campaign.  Those who do it right know how to pull you in, get your attention,  and keep it.

2K games launched an Alternate reality game (Think 4th wall theatre) that will end at the release of Bioshock 2 (…never thought I would NEED an Xbox).   Something in the sea launched in March of 2009 and, through a series of puzzles and patience, has unraveled the story of a man searching for his daughter and “Rapture”.

At a certain point in the game, an address was discovered.  I decided to write to it.  2 weeks later, this showed up in the mail:

Yup, It’s a 45.  Now I need a record player.

All that Bioshock inspired me so I decided to build an ADAM Syringe.  Honestly, work has been beating the creativity out of me lately and sometimes doing something like this get’s the creative juices flowing.  Here’s the finished product:

More Pictures This Way…

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